Students enrolled in marketing courses have already read and evaluated  Marketing FAME.  Below is a smattering of what surveyed students from three classes say about the book series.

 

Strong agreement:  Overwhelmingly, Marketing FAME resonated with students. The number noted to the left of each statement below represents the percentage of students who “agreed” or “strongly agreed” with the statement on a 5-point scale (n=67).

100%  “Marketing FAME is informative.”   

94%  “Marketing FAME is interesting.”

89%  “The information included in Marketing FAME is valuable.”

82%  “I enjoyed the occasional use of humor in Marketing FAME.”

78%  “I found the information in Marketing FAME about annual holidays and occasions to be useful.”

75%  “Marketing FAME includes relevant material that isn’t included in the other books I’ve read while in business school.”

73%  “Marketing FAME prompted me to think about how marketing decisions and programs vary throughout the year.”

71%  “Marketing FAME has heightened my appreciation for the importance of timing in marketing.”

61%  “I have shared some of the stories in Marketing FAME with friends or family members.”

 

Open-ended comments:   When asked for their qualitative comments, almost every student reading Marketing FAME had something very positive to say.  Here are some of their evaluative comments in their own words (emphases added)…

“This was by far my favorite text to read because of the ability to create additional thought in almost every section. I really liked [Marketing FAME] because of the nature of the text.  It didn’t seem like a textbook and included many real-world examples, which is the type of content that I prefer to read.” –Jacob, senior sports management student

Marketing FAME… was without a doubt the most interesting ‘textbook’ that I have had in college.” – Marie B., senior business student

“I really enjoyed reading the FAME book and I did learn a lot from it.  I was able to see marketing in a different light and for that I am thankful!” – Marina, senior marketing major

“Very unique and interesting to read. It was a nice change from your standard textbook.” – Kara, senior marketing major

“I liked the non-continuity of [Marketing FAME].  Textbooks are topic 1 is pages 1-30, etc. FAME was unpredictable and exciting to read.” – Andrew, MBA student

Marketing FAME “gives ideas of the different methods of marketing that students can use. It’s interesting to see not only businesspeople, but non-businesspeople perform marketing in different ways and all be successful.  Seeing the different industries’ approaches to marketing gives a well-rounded perspective  of how students can use and consider using marketing in their careers.  Overall, Marketing FAME is very insightful.” – Jessica B., MBA student

“I liked the humor and entertaining stories to illustrate concepts.” – Nathan, MBA student

“I think the quotations were awesome. I even wrote some of them and shared them with my friends while I was reading it.” – Lena, MBA student

“[I liked the] thought-provoking questions. I also like how there are many subjective questions that gives the reader something to think about.” – Stuart R., MBA student

“It is interesting to read such a variety of topics and ideas in one book. I was unfamiliar with many of the names and their stories – some inspirational and some cautionary.” – Jennifer P., MBA student

  Marketing FAME “provides numerous challenges and intellectual questions urging the reader to consider multiple points of view.” – Shawn, MBA student

“The information available in Marketing FAME can definitely be utilized in our marketing jobs.” – Akhilesh, MBA student

“I liked the humanization of marketing.” – John E., MBA student

“To see something whether it be a story, quote or just a small reminder every day like the ones in the book would be [to] put a positive start to your day… Not many book/calendars are like this one, with inspirational quotes and stories.” — Anonymous undergraduate student in an introductory marketing course

“Enjoyed the historical stories. Best way to avoid future failure is by studying the past.” – William, MBA student

“Marketing FAME did a great job helping me realize how marketing is an ever-changing field.  I’ll never be bored in this field.” – Anastasia, MBA student

Marketing FAME “did a great job at combining current events and marketing related perspectives.” – Courtney, senior marketing major

“Historical and present-day quotes are inspiring, and it’s interesting to know how the marketing terms were developed… It is more interesting to read [Marketing FAME] compared to a traditional marketing textbook because it includes actual stories, variety of data, and events.” – Eri, undergraduate marketing major

  “Marketing FAME certainly did put things in a down-to-earth context by reasoning that all things have not been done the same way forever, and important people had to lead others into thinking differently about marketing.  Textbooks often show only what perspectives are in the current times, not how to look past the current marketing structures.” – Layton, MBA student

   “In business you are going to have to talk to people that you have never met before, and to know interesting things like this will help in breaking the ice and make the conversations interesting.” – Reginald, senior marketing major

Marketing FAME “gives students recent relevant marketing events as well as examples throughout history. These ideas are not always pointed out to us as business students but are definitely important to see and understand.” – Tyson, senior marketing major

 “The marketing info from around the world is very relevant and helps see how marketing works on an international scale.” – Sommer, MBA student

“I really enjoyed reading the FAME [stories].  They were fun and educational… [and] were very relevant to marketing students to open up possible marketing opportunities that we didn’t realize were there.” – Kameron, undergraduate marketing minor

“I liked that [Marketing FAME’s] organization was based on the calendar year, as marketing can change at different times of year.” – Logan, MBA student

“The calendar format is nice and more interesting than themed chapters. The number of stories and the length of stories is just right.” – Debra, MBA student

“The information… actually stayed around in my head, and I have had conversations about what I have learned in those pages of Marketing FAME with others.  In other words, I was able to comment in conversations that I previously would not have been able to speak to.” – Sonya, MBA student

“Excellent, well done – it helps students taking marketing courses to relate classroom knowledge with real life marketing happenings/events. A more panoramic view.” – Ajaiyeoba, MBA student

“I feel I got to know a lot of important quotes and practical marketing rules from the book, which we normally don’t read in [traditional textbooks].” — Nandita, senior non-business major

“[I liked] the shortness of the stories; I have the attention span of a squirrel so short bursts of interesting info are good.” – Michael R., MBA student

“I really liked all the great quotes.” – Justin, MBA student in a core graduate-level marketing management course

“The Marketing FAME book is a good way to approach marketing education beyond the traditional textbook.” – John O., MBA student in a core graduate-level marketing management course

  “Perfectly done! I do believe that we learn a lot by reading history and the origins of events/actions.  It was great to mention both businessmen and ordinary non-business people and their stories of success. It’s a 10 out of 10 for me.” – Lena, MBA student in a core graduate-level marketing management course

“I did not realize that strategic planning can center around a calendar, and the calendar/agenda format reinforces this idea.” – Rosalyn, MBA student in a core graduate-level marketing management course

“There is nothing like this that I’ve taken in my undergrad or graduate classes to reinforce what’s being learned in the classroom…. I think the seasonal and annual events are a nice touch.” – Kayla, MBA student in a core graduate-level marketing management course

“The book did a good job of providing a variety of both topics and people. Makes it easy to see how broad and diverse marketing can be.” – Dylan, MBA student in a core graduate-level marketing management course

“I enjoyed learning about the holidays in relation to marketing.” – Cari Anne, MBA student in a core graduate-level marketing management course

“The book is humorous, which is a welcome change from many traditional textbooks.” – Sara W., MBA student in a core graduate-level marketing management course

“Quotes from successful leaders and entrepreneurs are well selected and inspirational – especially if we can remember them. It is interesting to see how some people started their careers (usually at the ground level) – gives hope to all of us who are not born with a silver spoon in our mouths.” – Betty, MBA student in a core graduate-level marketing management course

“It was an interesting reading with a lot of useful information that was presented in a concise, thought-provoking manner.” – Ragadeesh, MBA student in a core graduate-level marketing management course

  “I liked that it was based on the calendar year for organization as marketing can change at different times of year.” – Logan, MBA student in a core graduate-level marketing management course

“I enjoyed the Agree/Disagree prompts as they made me think about what I was reading.” – Logan, MBA student in a core graduate-level marketing management course

“It most certainly creates awareness for the marketing opportunities throughout the year by creating awareness of yearly events.” – Jessica B., MBA student in a core graduate-level marketing management course

 “The addition of humor helped the book seem less like a textbook and more of a fun/interesting read.” – Jessica B., MBA student in a core graduate-level marketing management course

“The conversational style made it easy to read and understand.” – Caleb, MBA student in a core graduate-level marketing management course

“Marketing FAME brought the reality of marketing to readers which traditional marketing textbooks sometimes fail to do.  The information encourages not only marketing students but also anyone who is interested in marketing to learn more about it.” – Thao, MBA student in a core graduate-level marketing management course

“The types of stories and quotes are really interesting. It’s interesting to consider marketing throughout history and appreciate the evolution of business.  The stories about notable businesspeople and quotations are inspiring.” – Debra, MBA student in a core graduate-level marketing management course

“There were a lot of great quotes throughout Marketing FAME, inspirational and marketing-oriented that you typically would not find in normal textbooks — definitely relevant to marketing majors or anyone in the field of marketing.” – Joel, MBA student in a core graduate-level marketing management course

“Marketing FAME did a great job of highlighting key activities on various dates of the year.  One thing I really appreciated was that Marketing FAME included lesser-known facts and dates.  For example, throughout the Christmas season there was great information about shopping trends that extended the learning about the holiday.” – Sommer, MBA student in a core graduate-level marketing management course

“Times have certainly changed in regards to what society needs. [Marketing FAME] was very helpful in that regard, showing when the first automobiles first became popular and affordable, to how e-commerce is a big game-changer now.” – Layton, MBA student in a core graduate-level marketing management course

“Marketing FAME teaches a lot about marketing ideas and facts, but in a way that is quick, easy to read and not boring like a lot of textbooks.” – Jessica M., MBA student in a core graduate-level marketing management course

“I like the integration of holidays, current events, humor, and marketing perspectives. I think even the savvy marketer could read this and walk away with useful information.” – Anthony, MBA student in a core graduate-level marketing management course

“Marketing FAME makes a great companion to a marketing textbook.” – Andrew, MBA student in a core graduate-level marketing management course

“[I liked the] international stories; some of the international stories show how nations are related and different.” – Israel, MBA student in a core graduate-level marketing management course

“There was definitely a mass of info generally not found in traditional textbooks, which will probably stick because it was interesting.” – Anastasia, MBA student in a core graduate-level marketing management course

“As an accountant who is typically more focused on the financial aspects of the business, Marketing FAME has helped me to understand the importance of marketing for a successful business.  The calendar format particularly helps make me more aware of how different events throughout the year affect marketing.  I also appreciate the focus on historic events because I think studying the experiences of others is important for any field of study.” – Stuart R., MBA student in a core graduate-level marketing management course

“I especially enjoyed the business leader profiles. These are things you can’t usually get outside of buying a whole book on the person.” – Joe S., MBA student in a core graduate-level marketing management course

“[Marketing FAME is] very info/fact heavy.  I love it.  Not loaded with useless fluff.” – Peter, MBA student in a core graduate-level marketing management course

“I do not enjoy reading textbooks, but I learn (and retain) information when it is in story form. This book feels more like a collection of stories that are marketing-relevant, rather than a textbook, which I really liked.  Overall, this was a fun, informative read and I picked up a lot of neat course-related facts along the way.” – Sara W., MBA student in a core graduate-level marketing management course

“Marketing FAME provides so much information. I have learned a lot… that I did not previously know. I learned national holidays, birthdays, creators, inventors, business and marketing. It is a good source of information.” – Sara B., senior marketing major in an undergraduate capstone marketing management course

“I learned so much about marketing [from Marketing FAME] without even realizing I was doing it. The mixture of seasonal and historical material was a great balance.” — Marie, senior business student in an undergraduate capstone marketing management course

“I really enjoyed the mini-case study format. Quick, to the point.” – Blake, MBA student in a core graduate-level marketing management course     

“I like the little segments that asked, ‘Agree or Disagree’ because those were sections that I specifically paid attention to and thought about.” – Jacob, senior sports management student in an undergraduate capstone marketing management course

“I believe that Marketing FAME sensitizes students to events that… definitely have some real-world application.” – Cory, senior marketing major, in an undergraduate capstone marketing management course

  “There are a lot of inspirational quotes used, before [reading Marketing FAME] I would have not thought related to marketing. Keep this!” – Katelyn, MBA student (with BBA in Marketing) in a core graduate-level marketing management course

[I liked it that Marketing FAME] focuses on a wide variety of issues – holidays, history, inventions, key marketing ideas.” – Trevor, MBA student in a core graduate-level marketing management course