Free Access: Marbleous!
To see what you’ve been missing in the 2018 edition, click February-2018 to see an entire month’s worth of FREE content. Or, enjoy three FREE months of excerpts from the 2017 edition: January, February and/or March. About 98 percent of the content for the 2018 edition is new, so (of course) you’ll need both editions if you don’t already have them.
If you’re looking for specific information, you may find the 6,000+ entries in the detailed index for the 2017 edition to be helpful, or the 11,000+ entries in the 2018 edition even more helpful (click FAME-2018-INDEX). So, there’s a good chance that you’ll be able to find the topic, concept, person, organization, brand, product category, industry, holiday, occasion, city, state, or country that you’re looking for.
There’s no obligation for the free access. But if you are like most students and find the content to be informative, interesting and valuable, and you appreciate a publisher that’s aggressively fighting against high textbook prices, PLEASE let your instructors know (Hint: In marketing lingo, that request is part of a “pull strategy” that you may learn more about in one of your marketing classes).
Students… share this free content with your classmates and teachers.
Instructors… share this free content with your students and colleagues.
You’re not likely to find this content in traditional marketing textbooks.
Using and referencing Marketing FAME
Remember that the content is copyrighted, so don’t reproduce it or republish large chunks of it. But it’s certainly okay to summarize or briefly quote some of the content in a term paper, blog, report or other manuscript.
If you do summarize or quote the material, please cite Marketing FAME as the original source. Using the AMA referencing style (similar to APA) the citation for the book, in general, would look something like this for the 2017 edition:
Martin, Charles L. (2017), Marketing For All the Marbles Every day. Derby, KS: CIBER Publications.
Simply substitute 2018 for 2017 in the citation above if you cite the more recent edition.
If you quote from or refer to a specific story, it is customary to include the specific page number too. In the case of Marketing FAME, the dates on which the stories appear serve as the page numbers. So, if you talk about the John Deere story which is discussed on the February-7 page in the 2017 edition, the citation would look like this:
Martin, Charles L. (2017), Marketing For All the Marbles Every day. Derby, KS: CIBER Publications, p. February 7.
Of course, your instructors may want you to cite this and other sources in a different way, so it’s a good idea to follow their directions.
Citation tip your instructors will appreciate: When quoting Marketing FAME or any other source directly (i.e., using exactly the same words as they appear in the source), always bracket the quotation with quotation marks.