Free Access: Marbleous!
Would you like to see a sampling of the current edition’s content before investing your hard-earned money in a paper copy of your own? Not a problem… simple click on the following link for FREE access to two full months of content from the 2019 perennial edition of Marketing FAME: Sample excerpts from 2019 perennial edition of Marketing FAME Note that the 2019 edition is a “perennial” edition, meaning that its use as a daily planner is not solely restricted to 2019; you can use it in future years too.
Want to know even more about the content in the 2019 edition? Okay, take a look at the super-detailed index for the edition. It includes more than 7,000 entries to help you find the topic, concept, brand, product category, organization, holiday, occasion, event, person, city, state or country you’re interested in: Index for 2019 Perennial Edition of Marketing FAME
To see some of what you may have missed in the 2018 edition of Marketing FAME click February-2018 to see an entire month’s worth of FREE content. Or, enjoy three FREE months of excerpts from the 2017 edition by clicking January, February and/or March. As you can see, very little of the content is repeated from edition to edition, i.e., the content for each edition is unique, so you’ll want to read all three editions to be a fully functioning marbleous marketer! Like the 2019 edition, the indices for the 2017 and 2018 editions are super-detailed too. Click index to see the index for the 2017 edition and click FAME-2018-INDEX for access to the 2018 index.
Of course, there’s no obligation for the free access. But if you are like most students and find the content to be informative, interesting and valuable, and you appreciate a publisher that’s aggressively fighting against high textbook prices, PLEASE let your instructors know (Hint: In marketing lingo, that request is part of a “pull strategy” that you may learn more about in one of your marketing classes).
Students… share this free content with your classmates and teachers.
Instructors… share this free content with your students and colleagues.
You’re not likely to find this content in traditional marketing textbooks.
Using and referencing Marketing FAME
Remember that the content is copyrighted, so don’t reproduce it or republish large chunks of it. But it’s certainly okay to summarize or briefly quote some of the content in a term paper, blog, report or other manuscript.
If you do summarize or quote the material, please cite Marketing FAME as the original source. Using the AMA referencing style (similar to APA) the citation for the book, in general, would look something like this for the 2019 edition:
Martin, Charles L. (2019), Marketing For All the Marbles Every day. Derby, KS: CIBER Publications.
If you quote from or refer to a specific story, it is customary to include the specific page number too. In the case of Marketing FAME, the dates on which the stories appear serve as the page numbers. So, if you talk about the John Deere story which is discussed on the February-7 page in the 2017 edition, the citation would look like this:
Martin, Charles L. (2017), Marketing For All the Marbles Every day. Derby, KS: CIBER Publications, p. February 7.
Of course, your instructors may want you to cite this and other sources in a different way, so it’s a good idea to follow their directions.
Here’s a citation tip your instructors will appreciate: When quoting Marketing FAME or any other source directly (i.e., using exactly the same words as they appear in the source), always bracket the quotation with quotation marks.