Recent Marketing FAME awards
We’re thrilled to report that in February 2018 the Calendar Marketing Association selected the 2018 edition of Marketing FAME as the year’s Most Informative Retail Planner published in the U.S. The “Most Informative” designation reinforces our commitment to student-friendly quality content, and “speaks volumes” according to Dr. Anand Desai, Dean of the W. Frank Barton School of Business at Wichita State University. Thank you CMA!
Contact us if your student club or organization might be interested in selling copies of Marketing FAME or other FAME “calendars with content” — to gain valuable business experience, promote the club/organization, and raise needed money to fund the organization’s travel or other activities.
Multiple condensed versions of Marketing FAME are in the works, plus additional FAME “calendars with content” at affordable price points to appeal to a variety of audiences, e.g., Inspiration FAME, Business FAME, Entrepreneurship FAME, and others. Further, we may be able to customize a FAME edition for your group.
Everyone needs a calendar or daily planner to stay organized, so why not seize the marbleous fundraising opportunity for your student club or organization to provide them!
Upcoming campus visits
If you’re located in Kansas or Oklahoma, a member of the FAME team — including Dr. Martin — may be stopping by your campus in March to say “hello,” answer your questions and make sure you have a copy of the 2018 edition of Marketing FAME. We’ll be in Texas and Nebraska in April, then in Tennessee, Georgia and Alabama in May.
If you’re an instructor and would like for Dr. Martin to speak to your class about Calendar-Led Marketing and Buyer Behavior, or more generally about Calendar-Led Planning, let us know and we’ll try to arrange it. If you’re a student and would like for Dr. Martin to speak at your school or to your student club/organization, tell your instructors about the marbleous opportunity and ask them to contact us.
If you’re not located in any of the states mentioned above but are still interested in hearing one of Dr. Martin’s presentations, let us know and we’ll see when we might be able to arrange a visit.
The 2018 Edition is here
The 432-page 2018 edition is now available in print editions — both hardback ($32.95 retail) and softback ($29.95). Like the 2017 edition, the 2018 edition is intended to be an ancillary reader for use in Introductory or “Principles” marketing courses, in capstone Marketing Management/Strategy courses, or “across the marketing curriculum.” Ninety-eight percent of the new edition’s content is new — so students will not experience any unnecessary reading redundancy as they move from 2017 to 2018.
The new edition includes 743 short stand-alone stories that can be read before class or in class, and in any sequence — chronologically to correspond to the date, or on a topic-to-topic basis to correspond to the organization of the course’s primary textbook. Further, 594 organizations and brands are represented in the 2018 edition, as are 754 individuals, 423 holidays, events and occasions, 49 U.S. states, and 102 countries. To increase the chances that you’ll be able to find the topic, concept, brand, product category, organization, person, industry, holiday, event, occasion, city, state or country that you’re interested in, we’ve expanded this year’s super-detailed index to include more than 11,000 entries (vs. 6,000+ in the 2017 edition). See the index for yourself: FAME-2018-INDEX.
Like the 2017 edition, 2018 includes dozens of debatable assertions by business leaders and other people to which students are challenged to “Agree or Disagree?” To further encourage critical thinking and stimulate classroom discussion, numerous discussion questions accompany many other stories throughout the year. For example, readers are asked to contemplate multiple money-related questions in the context of the November 12 story pertaining to “the Almighty Dollar” phrase coined in 1836 by Washington Irving:
- To what extent does money motivate sales reps and other marketing employees?
- Is it in the best interest of customers for salespeople to be paid sales commissions?
- Is the goal of “making money” too broad to provide marketers with sufficient guidance when developing marketing plans?
- Is “profit” a dirty word?
- Is it wrong for a company to make “too much” money? If so, how much is “too much”?
Read the entire November 12 “Dollars and sense” story for yourself by clicking here: Dollars and sense – November 12
We appreciate the students and instructors who have provided feedback regarding both the 2017 and 2018 editions. Several suggestions have been incorporated in the 2018 edition and you’ll see the series continue to evolve in future editions. Always feel free to contact us through the “Contact” page on this website, or email Dr. Martin directly at Wichita State University (Charles.Martin@wichita.edu), or talk to us at upcoming conferences. Tell us what you like and don’t like about Marketing FAME, how we can improve future editions (including suggestions for new stories), and how we can help you extract more value from this annual book series.