If you find the 743 stories in the 2018 edition of Marketing FAME to be intriguing, but want to learn more, use the links below to find informative and often entertaining videos, articles, commercials, songs and other information that coincides with many of the stories. Some of these links are mentioned in the stories, but others are not.
January 1, 2018 Happy New Year!
Gyms capitalize on consumers’ New Year’s resolutions; learn more: https://www.usnews.com/news/articles/2013/01/03/its-gym-season-from-now-until-march
January 1, 2018 January 1st first
Learn more about the Milam building: https://www.asme.org/about-asme/who-we-are/engineering-history/landmarks/155-milam-high-rise-air-conditioned-building
January 4, 2018 Happy Birthday: Louis Braille
http://braillebug.afb.org/louis_braille_bio.asp
January 7, 2018 Service as a moving target
Read this article to see how customer service has evolved over the years: https://www.forbes.com/sites/blakemorgan/2016/04/18/the-evolution-of-customer-service/#483802922442
January 7, 2018 Mistakes as breakthrough innovations
http://www.cbsnews.com/news/ivory-soap-comes-clean-on-floating/
January 10, 2018 Binoculars not always a good idea
https://www.youtube.com/watch?v=917M_coA-TE
January 13, 2018 Speaking of stick-to-it-ness
http://rbis.averydennison.com/en/home/about-us/rbis-history.html
January 13, 2018 Happy birthday: Horatio Alger, Jr.
Read the inspirational success stories of recent recipients of the Horatio Alger, Jr. Awards: https://www.horatioalger.org/2017-honorees/
January 15, 2018 Research tool is born
Learn more about Wikipedia: http://www.wikipedia.org
January 16, 2018 From whiskey a no-no, to Whiskey A-Go-Go
http://www.whiskyagogo.com/site/about/
January 19, 2018 Happy 100th birthday: John H. Johnson
http://www.ebony.com/black-history/ebony-magazine-anniversary#axzz4o5WisvVX
January 22, 2018 Cheer up!
http://www.nbcnews.com/id/6847012/ns/world_news/t/jan-called-worst-day-year/#.WXqhX62ZP-Y
January 25, 2018 BET Launched
Learn more about BET’s founder: https://www.biography.com/people/robert-l-johnson-41036
January 28, 2018 Principle CEO appointed!
http://www.businessinsider.com/32-unwritten-rules-of-management-2013-6
January 31, 2018 Whose children are these?
http://www.m4bmarketing.com/marketing-lessons-soap-operas/
February 1, 2018 First automobile insurance policy: Something to celebrate?
http://www.celebratetoday.com/ctbook.html
February 5, 2018 Happy birthday Mr. Potato Head
https://www.hasbro.com/en-us/brands/playskool/mrpotatohead
February 8, 2018 Books with Wheels?
Check out this picture of a bookmobile in the 1950s: http://www.wichitaphotos.org/searchresults.asp?yr=1950s
February 12, 2018 Happy Birthday Peter Cooper
http://www.jellogallery.org/history.html
February 14, 2018 Research scrutiny on Valentine’s Day
https://www.usatoday.com/story/money/2017/02/13/more-expensive-year-show-your-love/97766678/
February 15, 2018 Happy birthday: Cyrus Hall McCormick
http://www.pbs.org/wgbh/theymadeamerica/whomade/mccormick_hi.html
February 16, 2018 Chinese New Year
http://www.history.com/topics/holidays/chinese-new-year
February 18, 2018 What has been the strongest non-advertised brand in the world?
See the recent Ferrari ad mentioned in the story: www.youtube.com/watch?v=CPft8xiusTU
February 20, 2018 Advertising pioneer born
http://adage.com/article/adage-encyclopedia/resor-helen-lansdowne-1886-1964/98850/
February 22, 2018 Famous response to customer inquiry
http://www.newseum.org/exhibits/online/yes-virginia/
February 25, 2018 Happy birthday: Adelle Davis
Learn more about Ms. Davis at this website… http://www.adelledavis.org/adelle-davis/ and about wellness and fitness from these websites cited in the story: http://www.wellnesswiz.com http://www.fitnessworksatwork.com
February 27, 2018 Dummer jokes are no laughing matter
http://www.thegovernorsacademy.org
March 1, 2018 SNAP benefits also arrive today
Learn more about the SNAP program, in general here…
https://www.fns.usda.gov/snap/supplemental-nutrition-assistance-program-snap
… and about state-by-state specifics (including the timing of benefit payments) here… http://www.fns.usda.gov/snap/snap-monthly-benefit-issuance-schedule
March 4, 2018 Happy birthday: TIAA-CREF
https://www.tiaa.org/public/why-tiaa/who-we-are
March 7, 2018 Key Leadership Concept: Internal Marketing
Learn more about internal marketing: http://www.cmo.com/opinion/articles/2015/4/27/why-internal-marketing-could-be-the-most-important-marketing.html#gs.brJVyzQ
Also, see an inspirational Ted Talk video about leadership and treating employees – clearly relevant to the concept of internal marketing: https://www.youtube.com/watch?v=njn-lIEv1LU
March 11, 2018 Daylight Savings Time (DST) Begins
https://eclipse.gsfc.nasa.gov/SEhelp/daylightsaving.html
March 14, 2018 Happy birthday: Rose Pierini
Learn more about Nader’s book, Unsafe At Any Speed: https://www.nytimes.com/2015/11/27/automobiles/50-years-ago-unsafe-at-any-speed-shook-the-auto-world.html
Also, note that General Motors isn’t the only automaker to face legal battles regarding automobile accidents. Read about modern-day Tesla’s safety challenges with self-driving vehicles, and the possible marketing implications: https://www.usatoday.com/story/money/cars/2017/04/19/teslas-autopilot-self-driving-system-slammed-lawsuit/100670104/
March 15, 2018 “March madness” underway this week
Monster.com, mentioned in the story, is about much more than basketball and could prove to be helpful in landing a job and managing your career. Take a look!
March 17, 2018 Always something to celebrate
https://www.timeanddate.com/holidays/fun/
March 20, 2018 Arrival of Spring accompanied by marketing opportunities
https://www.almanac.com/content/first-day-spring-vernal-equinox
March 25, 2018 Every Sunday is special
Watch the video for this classic “Sunday” song (noted on the page’s appointment block) to glean insights into what Sunday means to some people: https://www.youtube.com/watch?v=DQAKY1ntM9o
March 26, 2018 Happy birthday: Ernst Engel
https://www.youtube.com/watch?v=mv-YGRe-ok4
March 29, 2018 Happy 100th birthday: Samuel Moore “Sam” Walton
March 30, 2018 5th Friday Windfall
https://www.thebalance.com/five-paycheck-months-1387871
April 2, 2018 Welcome to Monday
Take a look at this source to further understand the uniqueness of Monday:
http://www.businessinsider.com/what-successful-people-do-on-monday-mornings-2015-6
For entertaining insights about Monday, listen to these Monday songs mentioned in the story: https://g.co/kgs/EnvLDB and https://g.co/kgs/3UZN2h
April 6, 2018 Ambitious plans are the most challenging
http://www.boeing.com/history/pioneers/donald-w-douglas-sr.page
April 6, 2018 Employee profile should mirror customer profile: Agree or disagree?
Learn more from this interview with Steven Reinmund http://www.charlotteobserver.com/news/business/article50299410.html
April 9, 2018 Happy birthday: Joseph F. Cullman, III
http://www.altria.com/About-Altria/Our-Heritage/Pages/default.aspx
April 10, 2018 It’s Tuesday!
http://seopressor.com/blog/best-and-worst-times-to-send-emails/
April 11, 2018 International Louie Louie Day
Given that it’s International Louie Louie Day, you might want to familiarize yourself with the song: https://www.youtube.com/watch?v=4V1p1dM3snQ
April 14, 2018 Consumers respond to rise in gasoline prices
http://money.cnn.com/2008/06/08/news/economy/gas_prices/
April 16, 2018 Happy birthday: Charles “Charlie” Spencer Chaplin
Here’s the YouTube Chaplin/IBM ad mentioned in the story: https://www.youtube.com/watch?v=_4oRVGbf9s0
April 18, 2018 Recognition of Wednesdays
Most Social Security recipients receive their benefits on one of the Wednesdays each month. Learn more: https://www.ssa.gov/kc/rp_paybenefits.htm
April 19, 2018 Unofficial national anthem
Hear more of the Yankee Doodle song… https://www.youtube.com/watch?v=P_BMzqwSdW8
And, here’s the link for the ad for Yankee Doodle Dandy restaurants mentioned in the story: https://www.youtube.com/watch?v=wW5OGRe-MdY
April 21, 2018 Children’s Online Privacy Protection Act (COPPA)
Learn more about COPPA by reading the report, How to Comply With The Children’s Online Privacy Protection Rule: http://thedma.org/wp-content/uploads/COPPA-rule-sept2013.pdf
April 22, 2018 Earth Day
http://www.doz.com/marketing-resources/10-facts-earth-day-marketing
April 25, 2018 Thinking inside the box
Learn more about containerization by reading these two articles: http://www.worldshipping.org/about-the-industry/history-of-containerization/before-container-shipping
http://www.worldshipping.org/about-the-industry/history-of-containerization
April 27, 2018 Arbor Day
As mentioned in the story, the Arbor Day Foundation’s website provides a wealth of information about Arbor Day, including ideas and resources to help celebrate the occasion: https://www.arborday.org/celebrate/ways-to-celebrate.cfm
May 2, 2018 Spring cleaning month
May 3, 2018 Happy birthday: Niccolò Machiavelli
Here’s the link to the brief Machiavellian personality test mentioned in box at the end of the story:
http://personality-testing.info/tests/MACH-IV.php
May 6, 2018 Happy birthday: Sir Patrick Michael Meaney
Learn more about the Chartered Institute of Marketing: http://www.cim.co.uk
May 9, 2018 Was Kaiser’s business growth too risky?
https://www.earlytorise.com/when-it-comes-to-growing-your-business-stick-to-knitting/
May 10, 2018 Internal marketing: Extreme name calling
May 12, 2018 Saturday salute
For budget-minded couples, Saturday may not be the best day of the week to schedule weddings: https://www.theknot.com/content/less-expensive-days-for-weddings
Although probably not appropriate for weddings, listen to this pop song on YouTube to understand that Saturday is a party day for many people, especially millennials: https://YOUTU.BE/GVCzdpagXOQ
May 13, 2018 Good news for imaginative marketers
http://changingminds.org/explanations/needs/murrays_needs.htm
May 17, 2018 Bundle of joy born
https://www.thomascookgroup.com/history/
May 19, 2018 Funny Business
https://www.edwdebono.com/lateral-thinking
May 20, 2018 Which professional baseball player hit the most home runs?
Learn more about ethnocentrism: http://smallbusiness.chron.com/ethnocentrism-business-26317.html
May 22, 2018 Happy birthday: Vance Packard
May 23, 2018 The Dwarf Grill opens, but not on Sunday
Learn more by viewing this video and reading the article that follows: https://www.chick-fil-a.com/Sunday-Video
May 27, 2018 Happy birthday: Philip Kotler
https://www.youtube.com/watch?v=sR-qL7QdVZQ
May 31, 2018 Happy birthday: Johnny Paycheck Learn more about Johnny Paycheck by reading this mini-bio about him: https://www.alancackett.com/johnny-paycheck-biography
Or, listen to Paycheck’s song, “Take This Job and Shove It,” here: https://www.youtube.com/watch?v=EzGoDtmTllg
June 2, 2018 Happy birthday: Jerry Mathers
http://www.dmnews.com/digital-marketing/modern-family-a-reality-for-todays-marketers/article/289697/
June 5, 2018 Happy birthday: William E. Upjohn
http://americacomesalive.com/2013/11/14/pills-dissolve-important-invention-upjohn/
June 8, 2018 Happy birthday: Scott Adams
June 9, 2018 American Marketing Association
The AMA’s website is a great resource. Refer to it often: www.MarketingPower.com
June 11, 2018 Truth and character more generally uplifting
http://www.vincelombardi.com/quotes.html
June 14, 2018 Flag waiving guidelines
https://www.almanac.com/content/american-flag-guidelines
June 17, 2018 Father’s Day
The National Retail Federation’s website is a great source of quality data for many holidays and occasions throughout the year, including Father’s Day: https://nrf.com/resources/consumer-data/fathers-day
June 18, 2018 Leapfrog marketing
https://www.forbes.com/2010/03/29/alibaba-tata-motors-technology-virtualization10-petterle.html
June 20, 2018 Adjusting prices for inflation
http://www.foodsecurityportal.org/adjusting-prices-inflation
June 24, 2018 Happy birthday: Ernst Heinrich Weber
https://www.consumerpsychologist.com/cb_Perception.html
June 29, 2018 Federal-Aid Highway Act
July 2, 2018 Discounters Enter the Competitive Race
Learn more about Wal-Mart’s history by seeing this video: https://www.youtube.com/watch?v=D5xKm8tf9Ks
July 11, 2018 The Winds of Publicity
Giorgio Armani offers numerous business insights (including branding-related) in this video documentary: https://www.youtube.com/watch?v=qBOxwUkNjQ0
July 11, 2018 Managing the product mix: You can’t be all things to all people…
Visit the website for Etsy (etsy.com) to see how the firm capitalizes on the long tail phenomenon by enabling individual artists to reach niche markets via small online shops. Also read about the history of Etsy here: https://venturebeat.com/2015/03/05/a-brief-history-of-etsy-from-2005-brooklyn-launch-to-2015-ipo/
July 13, 2018 Hooked on Krispy Kreme
Krispy Kreme isn’t the only company that’s leveraged the power of word-of-mouth. Watch this video to learn how Chobani Yogurt has used word-of-mouth to fuel its success: https://www.youtube.com/watch?v=pRNvQYGRoRg
July 19, 2018 Starbucks more about people than coffee…
Learn more… https://www.linkedin.com/pulse/starbucks-spends-more-employee-health-benefits-than-coffee-edmonds
https://www.peoplematter.com/blog/how-starbucks-conquered-employee-turnover
August 3, 2018 State sales tax holidays
As mentioned in the story, specific dates for each state and other details regarding sales tax holidays may be found at www.taxadmin.org
Also, if you’re not already familiar with the National Retail Federation’s website — https://nrf.com/ — take a look. There you will find additional data regarding back-to-school spending. Further, the NRF websites is one of the best websites to find quality spending data and other data regarding a wide range of holidays and occasions throughout the year.
August 24, 2018 Tips for budding Entrepreneurs
Learn more about how Vince McMahon conquered the world of pro wrestling
September 9, 2018 Happy birthday: Colonel Harland Sanders
Enjoy this early Kentucky Fried Chicken commercial from 1969
September 11, 2018 Patriot Day
Budweiser’s televised 9-11 tribute may be found here: https://www.youtube.com/watch?v=A5uEeEWhBCA
September 18, 2018 When shortages are worsened
For more information about gasoline price-gouging and consumers’ responses after fears of shortages surfaced after 9-11, see: https://www.consumeraffairs.com/misc/price_gouging.html
September 22, 2018 National Hunting and Fishing Day
Learn more about the marketing possibilities for hunting and fishing season by visiting the South Carolina Department of Parks, Recreation and Tourism’s website: www.scprt.com
September 26, 2018 The Beverly Hillbillies
Here’s the link to the GEICO commercial mentioned in the first box: http://adland.tv/commercials/geico-trs-real-scoop-jed-clampett-hillbillies-2007-30-usa
October 4, 2018 Ohrbach’s grand opening and promotion precedent
In contrast to Ohrbach’s, Bed Bath and Beyond struggles to get customers to their store without a coupon: https://www.washingtonpost.com/news/business/wp/2015/09/30/the-trouble-with-those-20-percent-off-coupons-from-bed-bath-beyond/?utm_term=.ca517f42ed4c
October 9, 2018 Happy birthday: Charles Rudolph Walgreen, Sr.
Publix is another retailer known for customer service: http://www.marketingcharts.com/industries/pharma-and-healthcare-75529
October 12, 2018 Happy birthday: Jean Nidetch
For an opposing view on the wisdom of publicly announcing goals, see the Ted Talk video mentioned in the first box: https://www.ted.com/talks/derek_sivers_keep_your_goals_to_yourself
October 14, 2018 Happy birthday: Winnie-the-Pooh.
For additional quotes and insights by author A.A. Milne, see: https://www.goodreads.com/author/quotes/81466.A_A_Milne?page=2
October 22, 2018 Eggnog sales begin today!
The article mentioned in the box at the end of the story (“Calendars: Influential and Widely Used Marketing Planning Tools”) is available in its entirety on the “Calendar-Led Marketing…” page of Marketing FAME’s website: https://marketingmarbles.files.wordpress.com/2016/09/calendars-influential-and-widely-used-marketing-planning-tools.pdf
November 24, 2018 Happy birthday: Tom C. Fouts
Listen to the video for the Roto-Rooter jingle: https://www.youtu.be/9avf_U8h3_M
December 1, 2018 Marketing to influencers
Read more about Dr. Pepper’s long-running 10-2-4 campaign: http://www.metnews.com/articles/2005/reminiscing121505.htm
December 15, 2018 Bill of Rights Day
Learn more about the Bill of Rights by reading the presidential proclamation: www.presidency.ucsb.edu/ws/?pid=16046
Many thanks to several students who suggested appropriate links: Vanessa Aylward, Yuan Lanier, Tyler Gegen, David Perricone, Kerri Blain, Kristina Buller, Brent Mitchell, Ryan Hagebusch, Yimiao Li-Wormington, Terance Brooks and Ami Mehta. If you find a link that you believe would be particularly appropriate and are willing to share it with other students, please let us know — through the “Contact” page on the website, or via direct email to the author: Charles.Martin@Wichita.edu
