MORE RESOURCES: VIDEOS & LINKS

If you find the 743 stories in the 2018 edition of Marketing FAME to be intriguing, but want to learn more, use the links below to find informative and often entertaining videos, articles, commercials, songs and other information that coincides with many of the stories.  Some of these links are mentioned in the stories, but others are not.

 

January 1, 2018 Happy New Year!

Gyms capitalize on consumers’ New Year’s resolutions; learn more: https://www.usnews.com/news/articles/2013/01/03/its-gym-season-from-now-until-march

 

January 1, 2018 January 1st first

Learn more about the Milam building: https://www.asme.org/about-asme/who-we-are/engineering-history/landmarks/155-milam-high-rise-air-conditioned-building

 

January 4, 2018 Happy Birthday: Louis Braille

http://braillebug.afb.org/louis_braille_bio.asp

 

January 7, 2018 Service as a moving target

Read this article to see how customer service has evolved over the years: https://www.forbes.com/sites/blakemorgan/2016/04/18/the-evolution-of-customer-service/#483802922442

 

January 7, 2018 Mistakes as breakthrough innovations

http://www.cbsnews.com/news/ivory-soap-comes-clean-on-floating/

 

January 10, 2018 Binoculars not always a good idea

https://www.youtube.com/watch?v=917M_coA-TE

 

January 13, 2018 Speaking of stick-to-it-ness

http://rbis.averydennison.com/en/home/about-us/rbis-history.html

 

January 13, 2018 Happy birthday: Horatio Alger, Jr.

Read the inspirational success stories of recent recipients of the Horatio Alger, Jr. Awards: https://www.horatioalger.org/2017-honorees/

 

January 15, 2018 Research tool is born

Learn more about Wikipedia: http://www.wikipedia.org

 

January 16, 2018 From whiskey a no-no, to Whiskey A-Go-Go

http://www.whiskyagogo.com/site/about/

 

January 19, 2018 Happy 100th birthday: John H. Johnson

http://www.ebony.com/black-history/ebony-magazine-anniversary#axzz4o5WisvVX

 

January 22, 2018 Cheer up!

http://www.nbcnews.com/id/6847012/ns/world_news/t/jan-called-worst-day-year/#.WXqhX62ZP-Y

 

January 25, 2018 BET Launched

Learn more about BET’s founder: https://www.biography.com/people/robert-l-johnson-41036

 

January 28, 2018 Principle CEO appointed!

http://www.businessinsider.com/32-unwritten-rules-of-management-2013-6

 

January 31, 2018 Whose children are these?

http://www.m4bmarketing.com/marketing-lessons-soap-operas/

 

February 1, 2018 First automobile insurance policy: Something to celebrate?

http://www.celebratetoday.com/ctbook.html

 

February 5, 2018 Happy birthday Mr. Potato Head

https://www.hasbro.com/en-us/brands/playskool/mrpotatohead

 

February 8, 2018 Books with Wheels?

Check out this picture of a bookmobile in the 1950s: http://www.wichitaphotos.org/searchresults.asp?yr=1950s

 

February 12, 2018 Happy Birthday Peter Cooper

http://www.jellogallery.org/history.html

 

February 14, 2018 Research scrutiny on Valentine’s Day

https://www.usatoday.com/story/money/2017/02/13/more-expensive-year-show-your-love/97766678/

 

February 15, 2018 Happy birthday: Cyrus Hall McCormick

http://www.pbs.org/wgbh/theymadeamerica/whomade/mccormick_hi.html

 

February 16, 2018 Chinese New Year

http://www.history.com/topics/holidays/chinese-new-year

 

February 18, 2018 What has been the strongest non-advertised brand in the world?

See the recent Ferrari ad mentioned in the story: www.youtube.com/watch?v=CPft8xiusTU

 

February 20, 2018   Advertising pioneer born

http://adage.com/article/adage-encyclopedia/resor-helen-lansdowne-1886-1964/98850/

 

February 22, 2018 Famous response to customer inquiry

http://www.newseum.org/exhibits/online/yes-virginia/

 

February 25, 2018 Happy birthday: Adelle Davis

Learn more about Ms. Davis at this website… http://www.adelledavis.org/adelle-davis/ and about wellness and fitness from these websites cited in the story: http://www.wellnesswiz.com http://www.fitnessworksatwork.com

 

February 27, 2018 Dummer jokes are no laughing matter

http://www.thegovernorsacademy.org

 

March 1, 2018 SNAP benefits also arrive today

Learn more about the SNAP program, in general here…

https://www.fns.usda.gov/snap/supplemental-nutrition-assistance-program-snap

… and about state-by-state specifics (including the timing of benefit payments) here… http://www.fns.usda.gov/snap/snap-monthly-benefit-issuance-schedule

 

March 4, 2018 Happy birthday: TIAA-CREF

https://www.tiaa.org/public/why-tiaa/who-we-are

 

March 7, 2018 Key Leadership Concept: Internal Marketing

Learn more about internal marketing: http://www.cmo.com/opinion/articles/2015/4/27/why-internal-marketing-could-be-the-most-important-marketing.html#gs.brJVyzQ

Also, see an inspirational Ted Talk video about leadership and treating employees – clearly relevant to the concept of internal marketing: https://www.youtube.com/watch?v=njn-lIEv1LU

 

March 11, 2018 Daylight Savings Time (DST) Begins

https://eclipse.gsfc.nasa.gov/SEhelp/daylightsaving.html

 

March 14, 2018 Happy birthday: Rose Pierini

Learn more about Nader’s book, Unsafe At Any Speed: https://www.nytimes.com/2015/11/27/automobiles/50-years-ago-unsafe-at-any-speed-shook-the-auto-world.html

 

Also, note that General Motors isn’t the only automaker to face legal battles regarding automobile accidents. Read about modern-day Tesla’s safety challenges with self-driving vehicles, and the possible marketing implications:  https://www.usatoday.com/story/money/cars/2017/04/19/teslas-autopilot-self-driving-system-slammed-lawsuit/100670104/

 

March 15, 2018 “March madness” underway this week

Monster.com, mentioned in the story, is about much more than basketball and could prove to be helpful in landing a job and managing your career. Take a look!

 

March 17, 2018 Always something to celebrate

https://www.timeanddate.com/holidays/fun/

 

March 20, 2018 Arrival of Spring accompanied by marketing opportunities

https://www.almanac.com/content/first-day-spring-vernal-equinox

 

March 25, 2018 Every Sunday is special

Watch the video for this classic “Sunday” song (noted on the page’s appointment block) to glean insights into what Sunday means to some people: https://www.youtube.com/watch?v=DQAKY1ntM9o

 

March 26, 2018 Happy birthday: Ernst Engel

https://www.youtube.com/watch?v=mv-YGRe-ok4

 

March 29, 2018 Happy 100th birthday: Samuel Moore “Sam” Walton

http://talkbusiness.net/2016/06/wal-mart-veteran-david-glass-shares-insights-on-busted-watermelons-retail-baseball/

 

March 30, 2018 5th Friday Windfall

https://www.thebalance.com/five-paycheck-months-1387871

 

April 2, 2018 Welcome to Monday

Take a look at this source to further understand the uniqueness of Monday:

http://www.businessinsider.com/what-successful-people-do-on-monday-mornings-2015-6

For entertaining insights about Monday, listen to these Monday songs mentioned in the story: https://g.co/kgs/EnvLDB and https://g.co/kgs/3UZN2h

 

April 6, 2018 Ambitious plans are the most challenging

http://www.boeing.com/history/pioneers/donald-w-douglas-sr.page

 

April 6, 2018 Employee profile should mirror customer profile: Agree or disagree?

Learn more from this interview with Steven Reinmund http://www.charlotteobserver.com/news/business/article50299410.html

 

April 9, 2018 Happy birthday: Joseph F. Cullman, III

http://www.altria.com/About-Altria/Our-Heritage/Pages/default.aspx

 

April 10, 2018 It’s Tuesday!

http://seopressor.com/blog/best-and-worst-times-to-send-emails/

 

April 11, 2018 International Louie Louie Day

Given that it’s International Louie Louie Day, you might want to familiarize yourself with the song: https://www.youtube.com/watch?v=4V1p1dM3snQ

 

April 14, 2018 Consumers respond to rise in gasoline prices

http://money.cnn.com/2008/06/08/news/economy/gas_prices/

 

April 16, 2018 Happy birthday: Charles “Charlie” Spencer Chaplin

Here’s the YouTube Chaplin/IBM ad mentioned in the story:   https://www.youtube.com/watch?v=_4oRVGbf9s0

 

April 18, 2018 Recognition of Wednesdays

Most Social Security recipients receive their benefits on one of the Wednesdays each month. Learn more:  https://www.ssa.gov/kc/rp_paybenefits.htm

 

April 19, 2018   Unofficial national anthem

Hear more of the Yankee Doodle song… https://www.youtube.com/watch?v=P_BMzqwSdW8

And, here’s the link for the ad for Yankee Doodle Dandy restaurants mentioned in the story: https://www.youtube.com/watch?v=wW5OGRe-MdY

 

April 21, 2018 Children’s Online Privacy Protection Act (COPPA)

Learn more about COPPA by reading the report, How to Comply With The Children’s Online Privacy Protection Rule: http://thedma.org/wp-content/uploads/COPPA-rule-sept2013.pdf

 

April 22, 2018 Earth Day

http://www.doz.com/marketing-resources/10-facts-earth-day-marketing

 

April 25, 2018 Thinking inside the box

Learn more about containerization by reading these two articles: http://www.worldshipping.org/about-the-industry/history-of-containerization/before-container-shipping 

http://www.worldshipping.org/about-the-industry/history-of-containerization

 

April 27, 2018 Arbor Day

As mentioned in the story, the Arbor Day Foundation’s website provides a wealth of information about Arbor Day, including ideas and resources to help celebrate the occasion: https://www.arborday.org/celebrate/ways-to-celebrate.cfm

 

May 2, 2018 Spring cleaning month

http://www.vivint.com/neighborhood/good-neighbor/spring-cleaning-heres-what-you-should-donate-to-charity/

 

May 3, 2018 Happy birthday: Niccolò Machiavelli

Here’s the link to the brief Machiavellian personality test mentioned in box at the end of the story:

http://personality-testing.info/tests/MACH-IV.php

 

May 6, 2018 Happy birthday: Sir Patrick Michael Meaney

Learn more about the Chartered Institute of Marketing: http://www.cim.co.uk

 

May 9, 2018 Was Kaiser’s business growth too risky?

https://www.earlytorise.com/when-it-comes-to-growing-your-business-stick-to-knitting/

 

May 10, 2018 Internal marketing: Extreme name calling

https://www.washingtonpost.com/business/capitalbusiness/career-coach-the-power-of-using-a-name/2014/01/10/8ca03da0-787e-11e3-8963-b4b654bcc9b2_story.html?utm_term=.03bfb412f50f

 

May 12, 2018 Saturday salute

For budget-minded couples, Saturday may not be the best day of the week to schedule weddings: https://www.theknot.com/content/less-expensive-days-for-weddings 

 

Although probably not appropriate for weddings, listen to this pop song on YouTube to understand that Saturday is a party day for many people, especially millennials: https://YOUTU.BE/GVCzdpagXOQ

 

May 13, 2018 Good news for imaginative marketers

http://changingminds.org/explanations/needs/murrays_needs.htm

 

May 17, 2018 Bundle of joy born

https://www.thomascookgroup.com/history/

 

May 19, 2018 Funny Business

https://www.edwdebono.com/lateral-thinking

 

May 20, 2018 Which professional baseball player hit the most home runs?

Learn more about ethnocentrism: http://smallbusiness.chron.com/ethnocentrism-business-26317.html

 

May 22, 2018 Happy birthday: Vance Packard

http://news.psu.edu/story/184471/2008/08/19/packards-hidden-persuaders-reminds-consumers-why-they-buy

 

May 23, 2018 The Dwarf Grill opens, but not on Sunday

Learn more by viewing this video and reading the article that follows: https://www.chick-fil-a.com/Sunday-Video

https://www.theatlantic.com/business/archive/2014/09/chick-fil-a-selling-chicken-with-a-side-of-god/379776/

 

May 27, 2018 Happy birthday: Philip Kotler

https://www.youtube.com/watch?v=sR-qL7QdVZQ

 

May 31, 2018 Happy birthday: Johnny Paycheck Learn more about Johnny Paycheck by reading this mini-bio about him: https://www.alancackett.com/johnny-paycheck-biography

 

Or, listen to Paycheck’s song, “Take This Job and Shove It,” here: https://www.youtube.com/watch?v=EzGoDtmTllg

 

June 2, 2018 Happy birthday: Jerry Mathers

http://www.dmnews.com/digital-marketing/modern-family-a-reality-for-todays-marketers/article/289697/

 

June 5, 2018 Happy birthday: William E. Upjohn

http://americacomesalive.com/2013/11/14/pills-dissolve-important-invention-upjohn/

 

June 8, 2018 Happy birthday: Scott Adams

http://blog.dilbert.com/about

 

June 9, 2018 American Marketing Association

The AMA’s website is a great resource. Refer to it often:  www.MarketingPower.com

 

June 11, 2018 Truth and character more generally uplifting

http://www.vincelombardi.com/quotes.html

 

June 14, 2018 Flag waiving guidelines

https://www.almanac.com/content/american-flag-guidelines

 

June 17, 2018 Father’s Day

The National Retail Federation’s website is a great source of quality data for many holidays and occasions throughout the year, including Father’s Day: https://nrf.com/resources/consumer-data/fathers-day

 

June 18, 2018 Leapfrog marketing

https://www.forbes.com/2010/03/29/alibaba-tata-motors-technology-virtualization10-petterle.html

 

June 20, 2018 Adjusting prices for inflation

http://www.foodsecurityportal.org/adjusting-prices-inflation

 

June 24, 2018 Happy birthday: Ernst Heinrich Weber

https://www.consumerpsychologist.com/cb_Perception.html

 

June 29, 2018 Federal-Aid Highway Act

http://www.cfra.org/node/2504

 

July 2, 2018 Discounters Enter the Competitive Race

Learn more about Wal-Mart’s history by seeing this video: https://www.youtube.com/watch?v=D5xKm8tf9Ks

 

July 11, 2018 The Winds of Publicity

Giorgio Armani offers numerous business insights (including branding-related) in this video documentary: https://www.youtube.com/watch?v=qBOxwUkNjQ0

 

July 11, 2018 Managing the product mix: You can’t be all things to all people…

Visit the website for Etsy (etsy.com) to see how the firm capitalizes on the long tail phenomenon by enabling individual artists to reach niche markets via small online shops. Also read about the history of Etsy here: https://venturebeat.com/2015/03/05/a-brief-history-of-etsy-from-2005-brooklyn-launch-to-2015-ipo/

 

July 13, 2018 Hooked on Krispy Kreme

Krispy Kreme isn’t the only company that’s leveraged the power of word-of-mouth. Watch this video to learn how Chobani Yogurt has used word-of-mouth to fuel its success: https://www.youtube.com/watch?v=pRNvQYGRoRg

 

July 19, 2018 Starbucks more about people than coffee…

Learn more… https://www.linkedin.com/pulse/starbucks-spends-more-employee-health-benefits-than-coffee-edmonds

https://www.peoplematter.com/blog/how-starbucks-conquered-employee-turnover

 

August 3, 2018 State sales tax holidays

As mentioned in the story, specific dates for each state and other details regarding sales tax holidays may be found at www.taxadmin.org

Also, if you’re not already familiar with the National Retail Federation’s website — https://nrf.com/ — take a look. There you will find additional data regarding back-to-school spending. Further, the NRF websites is one of the best websites to find quality spending data and other data regarding a wide range of holidays and occasions throughout the year.

 

August 24, 2018 Tips for budding Entrepreneurs

Learn more about how Vince McMahon conquered the world of pro wrestling

https://youtu.be/g9gIyjo8HNA

 

September 9, 2018 Happy birthday: Colonel Harland Sanders

Enjoy this early Kentucky Fried Chicken commercial from 1969

https://youtu.be/pwURoueDzFo

 

September 11, 2018 Patriot Day

Budweiser’s televised 9-11 tribute may be found here: https://www.youtube.com/watch?v=A5uEeEWhBCA

 

September 18, 2018 When shortages are worsened

For more information about gasoline price-gouging and consumers’ responses after fears of shortages surfaced after 9-11, see: https://www.consumeraffairs.com/misc/price_gouging.html

 

September 22, 2018 National Hunting and Fishing Day

Learn more about the marketing possibilities for hunting and fishing season by visiting the South Carolina Department of Parks, Recreation and Tourism’s website: www.scprt.com

 

September 26, 2018 The Beverly Hillbillies

Here’s the link to the GEICO commercial mentioned in the first box: http://adland.tv/commercials/geico-trs-real-scoop-jed-clampett-hillbillies-2007-30-usa

 

October 4, 2018 Ohrbach’s grand opening and promotion precedent

In contrast to Ohrbach’s, Bed Bath and Beyond struggles to get customers to their store without a coupon: https://www.washingtonpost.com/news/business/wp/2015/09/30/the-trouble-with-those-20-percent-off-coupons-from-bed-bath-beyond/?utm_term=.ca517f42ed4c

 

October 9, 2018 Happy birthday: Charles Rudolph Walgreen, Sr.

Publix is another retailer known for customer service: http://www.marketingcharts.com/industries/pharma-and-healthcare-75529

 

October 12, 2018 Happy birthday: Jean Nidetch

For an opposing view on the wisdom of publicly announcing goals, see the Ted Talk video mentioned in the first box:   https://www.ted.com/talks/derek_sivers_keep_your_goals_to_yourself

 

October 14, 2018   Happy birthday: Winnie-the-Pooh.

For additional quotes and insights by author A.A. Milne, see: https://www.goodreads.com/author/quotes/81466.A_A_Milne?page=2

 

October 22, 2018 Eggnog sales begin today!

The article mentioned in the box at the end of the story (“Calendars: Influential and Widely Used Marketing Planning Tools”) is available in its entirety on the “Calendar-Led Marketing…” page of Marketing FAME’s website: https://marketingmarbles.files.wordpress.com/2016/09/calendars-influential-and-widely-used-marketing-planning-tools.pdf

 

November 24, 2018 Happy birthday: Tom C. Fouts

Listen to the video for the Roto-Rooter jingle: https://www.youtu.be/9avf_U8h3_M

 

December 1, 2018 Marketing to influencers

Read more about Dr. Pepper’s long-running 10-2-4 campaign: http://www.metnews.com/articles/2005/reminiscing121505.htm

 

December 15, 2018 Bill of Rights Day

Learn more about the Bill of Rights by reading the presidential proclamation: www.presidency.ucsb.edu/ws/?pid=16046

 

Many thanks to several students who suggested appropriate links:  Vanessa Aylward, Yuan Lanier, Tyler Gegen, David Perricone, Kerri Blain, Kristina Buller, Brent Mitchell, Ryan Hagebusch,  Yimiao Li-Wormington, Terance Brooks and Ami Mehta.  If you find a link that you believe would be particularly appropriate and are willing to share it with other students, please let us know — through the “Contact” page on the website, or via direct email to the author: Charles.Martin@Wichita.edu