If you’re still using the 2018 edition and find the 743 stories in that edition of Marketing FAME to be intriguing, but want to learn more, use the links below to find informative and often entertaining videos, articles, commercials, songs and other information that coincides with many of the stories.  Some of these links are mentioned in the stories, but others are not.  If you’d like to see similar resources to support the 2019 edition, please let us know.


January 1, 2018 Happy New Year!

Gyms capitalize on consumers’ New Year’s resolutions; learn more:


January 1, 2018 January 1st first

Learn more about the Milam building:


January 4, 2018 Happy Birthday: Louis Braille


January 7, 2018 Service as a moving target

Read this article to see how customer service has evolved over the years:


January 7, 2018 Mistakes as breakthrough innovations


January 10, 2018 Binoculars not always a good idea


January 13, 2018 Speaking of stick-to-it-ness


January 13, 2018 Happy birthday: Horatio Alger, Jr.

Read the inspirational success stories of recent recipients of the Horatio Alger, Jr. Awards:


January 15, 2018 Research tool is born

Learn more about Wikipedia:


January 16, 2018 From whiskey a no-no, to Whiskey A-Go-Go


January 19, 2018 Happy 100th birthday: John H. Johnson


January 22, 2018 Cheer up!


January 25, 2018 BET Launched

Learn more about BET’s founder:


January 28, 2018 Principle CEO appointed!


January 31, 2018 Whose children are these?


February 1, 2018 First automobile insurance policy: Something to celebrate?


February 5, 2018 Happy birthday Mr. Potato Head


February 8, 2018 Books with Wheels?

Check out this picture of a bookmobile in the 1950s:


February 12, 2018 Happy Birthday Peter Cooper


February 14, 2018 Research scrutiny on Valentine’s Day


February 15, 2018 Happy birthday: Cyrus Hall McCormick


February 16, 2018 Chinese New Year


February 18, 2018 What has been the strongest non-advertised brand in the world?

See the recent Ferrari ad mentioned in the story:


February 20, 2018   Advertising pioneer born


February 22, 2018 Famous response to customer inquiry


February 25, 2018 Happy birthday: Adelle Davis

Learn more about Ms. Davis at this website… and about wellness and fitness from these websites cited in the story:


February 27, 2018 Dummer jokes are no laughing matter


March 1, 2018 SNAP benefits also arrive today

Learn more about the SNAP program, in general here…

… and about state-by-state specifics (including the timing of benefit payments) here…


March 4, 2018 Happy birthday: TIAA-CREF


March 7, 2018 Key Leadership Concept: Internal Marketing

Learn more about internal marketing:

Also, see an inspirational Ted Talk video about leadership and treating employees – clearly relevant to the concept of internal marketing:


March 11, 2018 Daylight Savings Time (DST) Begins


March 14, 2018 Happy birthday: Rose Pierini

Learn more about Nader’s book, Unsafe At Any Speed:


Also, note that General Motors isn’t the only automaker to face legal battles regarding automobile accidents. Read about modern-day Tesla’s safety challenges with self-driving vehicles, and the possible marketing implications:


March 15, 2018 “March madness” underway this week, mentioned in the story, is about much more than basketball and could prove to be helpful in landing a job and managing your career. Take a look!


March 17, 2018 Always something to celebrate


March 20, 2018 Arrival of Spring accompanied by marketing opportunities


March 25, 2018 Every Sunday is special

Watch the video for this classic “Sunday” song (noted on the page’s appointment block) to glean insights into what Sunday means to some people:


March 26, 2018 Happy birthday: Ernst Engel


March 29, 2018 Happy 100th birthday: Samuel Moore “Sam” Walton


March 30, 2018 5th Friday Windfall


April 2, 2018 Welcome to Monday

Take a look at this source to further understand the uniqueness of Monday:

For entertaining insights about Monday, listen to these Monday songs mentioned in the story: and


April 6, 2018 Ambitious plans are the most challenging


April 6, 2018 Employee profile should mirror customer profile: Agree or disagree?

Learn more from this interview with Steven Reinmund


April 9, 2018 Happy birthday: Joseph F. Cullman, III


April 10, 2018 It’s Tuesday!


April 11, 2018 International Louie Louie Day

Given that it’s International Louie Louie Day, you might want to familiarize yourself with the song:


April 14, 2018 Consumers respond to rise in gasoline prices


April 16, 2018 Happy birthday: Charles “Charlie” Spencer Chaplin

Here’s the YouTube Chaplin/IBM ad mentioned in the story:


April 18, 2018 Recognition of Wednesdays

Most Social Security recipients receive their benefits on one of the Wednesdays each month. Learn more:


April 19, 2018   Unofficial national anthem

Hear more of the Yankee Doodle song…

And, here’s the link for the ad for Yankee Doodle Dandy restaurants mentioned in the story:


April 21, 2018 Children’s Online Privacy Protection Act (COPPA)

Learn more about COPPA by reading the report, How to Comply With The Children’s Online Privacy Protection Rule:


April 22, 2018 Earth Day


April 25, 2018 Thinking inside the box

Learn more about containerization by reading these two articles:


April 27, 2018 Arbor Day

As mentioned in the story, the Arbor Day Foundation’s website provides a wealth of information about Arbor Day, including ideas and resources to help celebrate the occasion:


May 2, 2018 Spring cleaning month


May 3, 2018 Happy birthday: Niccolò Machiavelli

Here’s the link to the brief Machiavellian personality test mentioned in box at the end of the story:


May 6, 2018 Happy birthday: Sir Patrick Michael Meaney

Learn more about the Chartered Institute of Marketing:


May 9, 2018 Was Kaiser’s business growth too risky?


May 10, 2018 Internal marketing: Extreme name calling


May 12, 2018 Saturday salute

For budget-minded couples, Saturday may not be the best day of the week to schedule weddings: 


Although probably not appropriate for weddings, listen to this pop song on YouTube to understand that Saturday is a party day for many people, especially millennials: https://YOUTU.BE/GVCzdpagXOQ


May 13, 2018 Good news for imaginative marketers


May 17, 2018 Bundle of joy born


May 19, 2018 Funny Business


May 20, 2018 Which professional baseball player hit the most home runs?

Learn more about ethnocentrism:


May 22, 2018 Happy birthday: Vance Packard


May 23, 2018 The Dwarf Grill opens, but not on Sunday

Learn more by viewing this video and reading the article that follows:


May 27, 2018 Happy birthday: Philip Kotler


May 31, 2018 Happy birthday: Johnny Paycheck Learn more about Johnny Paycheck by reading this mini-bio about him:


Or, listen to Paycheck’s song, “Take This Job and Shove It,” here:


June 2, 2018 Happy birthday: Jerry Mathers


June 5, 2018 Happy birthday: William E. Upjohn


June 8, 2018 Happy birthday: Scott Adams


June 9, 2018 American Marketing Association

The AMA’s website is a great resource. Refer to it often:


June 11, 2018 Truth and character more generally uplifting


June 14, 2018 Flag waiving guidelines


June 17, 2018 Father’s Day

The National Retail Federation’s website is a great source of quality data for many holidays and occasions throughout the year, including Father’s Day:


June 18, 2018 Leapfrog marketing


June 20, 2018 Adjusting prices for inflation


June 24, 2018 Happy birthday: Ernst Heinrich Weber


June 29, 2018 Federal-Aid Highway Act


July 2, 2018 Discounters Enter the Competitive Race

Learn more about Wal-Mart’s history by seeing this video:


July 11, 2018 The Winds of Publicity

Giorgio Armani offers numerous business insights (including branding-related) in this video documentary:


July 11, 2018 Managing the product mix: You can’t be all things to all people…

Visit the website for Etsy ( to see how the firm capitalizes on the long tail phenomenon by enabling individual artists to reach niche markets via small online shops. Also read about the history of Etsy here:


July 13, 2018 Hooked on Krispy Kreme

Krispy Kreme isn’t the only company that’s leveraged the power of word-of-mouth. Watch this video to learn how Chobani Yogurt has used word-of-mouth to fuel its success:


July 19, 2018 Starbucks more about people than coffee…

Learn more…


August 3, 2018 State sales tax holidays

As mentioned in the story, specific dates for each state and other details regarding sales tax holidays may be found at

Also, if you’re not already familiar with the National Retail Federation’s website — — take a look. There you will find additional data regarding back-to-school spending. Further, the NRF websites is one of the best websites to find quality spending data and other data regarding a wide range of holidays and occasions throughout the year.


August 24, 2018 Tips for budding Entrepreneurs

Learn more about how Vince McMahon conquered the world of pro wrestling


September 9, 2018 Happy birthday: Colonel Harland Sanders

Enjoy this early Kentucky Fried Chicken commercial from 1969


September 11, 2018 Patriot Day

Budweiser’s televised 9-11 tribute may be found here:


September 18, 2018 When shortages are worsened

For more information about gasoline price-gouging and consumers’ responses after fears of shortages surfaced after 9-11, see:


September 22, 2018 National Hunting and Fishing Day

Learn more about the marketing possibilities for hunting and fishing season by visiting the South Carolina Department of Parks, Recreation and Tourism’s website:


September 26, 2018 The Beverly Hillbillies

Here’s the link to the GEICO commercial mentioned in the first box:


October 4, 2018 Ohrbach’s grand opening and promotion precedent

In contrast to Ohrbach’s, Bed Bath and Beyond struggles to get customers to their store without a coupon:


October 9, 2018 Happy birthday: Charles Rudolph Walgreen, Sr.

Publix is another retailer known for customer service:


October 12, 2018 Happy birthday: Jean Nidetch

For an opposing view on the wisdom of publicly announcing goals, see the Ted Talk video mentioned in the first box:


October 14, 2018   Happy birthday: Winnie-the-Pooh.

For additional quotes and insights by author A.A. Milne, see:


October 22, 2018 Eggnog sales begin today!

The article mentioned in the box at the end of the story (“Calendars: Influential and Widely Used Marketing Planning Tools”) is available in its entirety on the “Calendar-Led Marketing…” page of Marketing FAME’s website:


November 24, 2018 Happy birthday: Tom C. Fouts

Listen to the video for the Roto-Rooter jingle:


December 1, 2018 Marketing to influencers

Read more about Dr. Pepper’s long-running 10-2-4 campaign:


December 15, 2018 Bill of Rights Day

Learn more about the Bill of Rights by reading the presidential proclamation:


Many thanks to several students who suggested appropriate links:  Vanessa Aylward, Yuan Lanier, Tyler Gegen, David Perricone, Kerri Blain, Kristina Buller, Brent Mitchell, Ryan Hagebusch,  Yimiao Li-Wormington, Terance Brooks and Ami Mehta.  If you find a link that you believe would be particularly appropriate and are willing to share it with other students, please let us know — through the “Contact” page on the website, or via direct email to the author: